MARKETING
Projects
Hi there! I'm happy to reveal to you my Marketing-related projects done either for my own learning development, or for specific companies. Throughout the process, I have collaborated with international teammates as well.
01
Marketing Communications
Brand Awareness Advice is given to a new brand in the field of ergonomic furniture - FITNEST EUROPE. The Report includes analysis of the brand, competitors, target group, economic environment. It ends up with and extensive 4-step advice.
02
Customer Journey Advice
Design Thinking is used for analysing the impediments during an IKEA customer journey. Field and desk research are conducted. Eventually a storyboard and a viable solution is crafted.
03
Content Creation
This Project outlines a detailed Content Plan and examples of communication means spread over various communication channels. They are all aimed at potential and current students at the Han University of Applied Sciences in Arnhem.
04
Digital Marketing
This Portfolio encompasses researching and executing several Digital Marketing techniques: Video Vlog, Marketing Research Methods, Social Media Monitoring, Blogging, HTML, SEO, Google Analytics and more.
05
Media Production
Interactive Digital Magazine for Campus Aanpaak - gathering of schools, transport companies and municipalities. It shows international students in how to travel smoothly and sustainably in the Netherlands. To promote the Magazine, I created a short Newsletter.
06
Marketing Strategy Plan
The Belgian brand MOOD!T, which specialises in home textiles (duvet covers, fitted sheets, towels) lacks brand awareness. This Plan incorporates Market Survey results, Competitors Analysis, and a detailed Customer Journey executional plan with Financial Calculations.
07
Consumer Behaviour
This Report features an extensive Consumer Analysis based on an ethnographic interview and discovers untapped opportunities in the market. It concludes with 3 recommendations for The North Face for its Product Development and Marketing Approach.
08
Blog post "Dutch Culture Shock"
I was given the chance to prepare a potential piece of the Blog posts series of the recruitment agency International Student Work (ISW). This is an organization aiming to shorten the gap between employers and international job-seeking students. Therefore, providing companies with talented workforce, and students-with suitable work.
