top of page

Research

I have carried out Research regarding the brand image and awareness of the brands Fabletics, Heineken and Heinz. I gained good experience in constructing methodological research, searching and utilising techniques to tackle a problem.

HEINEKEN Project_edited.png

01

Heineken Research

 Me and a teammate conducted a thorough research, by using SPSS, on the topic "Is there a difference between international students and domestic students in their knowledge of the Heineken beer brand as defined by brand image and brand awareness? " 

02

Fabletics Research

Fabletics is a German footwear and sportswear brand. I, along with a teammate, conducted a thorough research, by using SPSS, on the topic "Is there a difference between international students and domestic students in their knowledge of the Heineken beer brand as defined by brand image and brand awareness? "

Proposal

Fabletics Men.png
Heinz Ketchup.jpg

03

Thesis Research

I got curious to explore even more about the topic of sustainability and consumer behaviour. That's why I wrote my thesis on: "How do Gen Z's consumer perceptions of sustainability impact their purchasing of Heinz products, sold in the Netherlands?" 

  • LinkedIn

"Don't limit your challenges. Challenge your limits"

bottom of page