Public Relations
Throughout my study course, I have got to know about PR, as well as put the knowledge into implementation. Below are the main questions I have learned about and the case for which I had to develop a PR campaign.
01
What are the main aspects of PR?
On a daily basis a PR involves managing:
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02
What is considered News?
Knowing what is considered as News helps to see what makes an article stands out and how report news.
03
Crisis Management. How do you write a Press Release and a Product Recall?
In the light of a Crisis Management, reputation can be lost at a glance. Press Releases allow PR professionals to address quickly any concerns or potential misinformation. Effective Product Recall can show that the organization is committed to consumer safety, and consequently regain trust.
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*Click on the arrow to slide the images
04
How to perform an insightful Interview
and an Elevator Pitch?
05
How do you manage relationship with diverse stakeholders?
Media, Employees, Investors, Government, Community, Customers. They all need a particular approach when managing your relations. For example, you shouldn't forget to implement these 12 rules when dealing with Media:
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YOU are the organisation!
Reporter is a reporter!
There is no standard issue reporter!
Treat journalists professionally- earn their trust!
Don’t sweat the scepticism!
Never lie or try to buy a journalist!
Talk without selling!
Don’t expect news agreement!
Read the papers/blogs of the journalist!
*Hover over the rules:
06
How to manage a company Reputation? What Influencers to cooperate with?
In order to carve our message to the customers, we make an Empathy map. Later, we decide on the goal and message and contact influencers who will spread it. However there is a variety of influencers:
-> Sports, Lifestyle, Food bloggers, Parenting, Traveling...
07
PR Plan
about Will Smith's Slap at the Oscars 2022
This Plan aims to restore Will Smith's reputation, which was damaged after he publicly slapped Chris Rock at the Oscars 2022. The Plan outlines SMART objectives, key activities, messages, interactions with all stakeholders, as well as real communication executions (e.g. podcast, press release), investment resources and evaluation phase.
