This Project analyses the impediments faced by the IKEA clients during their customer journey, and provides a suitable solution. I collaborated with a Bulgarian and Ukranian girl. We used the Design Thinking Method.
The report starts with a thorough analysis of the comapny (including logo, website, social media, tone of voice, promise, vision, mission and values).
Then, we discovered the main problem faced by customers by performing online research.
To pinpoint the core problem, the pains and expectations of the IKEA customer, we all conducted interviews. As a result, we mapped out the Cusotmer Journey, a Persona, an Emotional curve map. At the end, we came up with several solutions and selected the best one, having in mind the A+ Concept. I drafted a Storyboard to showcase the solution idea, and we created a Solution Prototype.
We received feedback and fixed our work based on it.
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