This Project aims to discover the needs of potential and current students of HAN University of Applied Sciences and to build effective means of communication with them. It outlines content plan and pieces spread over various communication channels. It was created in collaboaration with a teammate.
The report starts with a detailed Business Canvas Model.
Then, it presents a Persona, at which the content is targeted. To satisfy the target needs completely, an Empathy Map and a Customer Journey are drawn up.
Hero, Hub and Hygiene Content pieces are created for that target group.
Eventually, the report ends with a meticulous Content Calendar and a reflection on the relevance of the content.
Click on the Image below, or the "Preview" button underneath to preview the Report:
*Once opened, please use these buttons in the right bottom corner to navigate easily:
