This Project is all about discovering the underlying causes of a specific consumer behaviour which will give valuable inisghts for a brand to reach that kind of consumer. In this case, it's an experience-seeking gaming consumer, whose gaming behaviour and clothing style can drive novelty in the approach of the fashion brand The North Face regarding their customers.
The Portfolio involves:
Untapped opportunities in the arena of fashion, sports and gaming.
Exhaustive consumer analysis: etnography, values, own fashion style and buying behaviour, pains & gains
3 suggestions for The North Face- concerning Product Development and Marketing Impact
Click on the Image below, or the "Preview" button underneath to preview the Report:
*Once opened, please use these buttons in the right bottom corner to navigate easily:
